The brief
Steam Masters approached me to develop a unique packaging design for e new product they were going to sell, at the beginning of 2021.
Primarily tasked with designing the packaging, a logo was needed to shine bright and distinguish the product against it’s competitors.
And so naturally we developed something hand crafted and lettering-based.
Knowing we were going to marry the logo with a classic gold, black and white colour palette, I got cracking on sketches that could showcase the contrast of those colours, while also infusing elements of the product itself.
We realised very quickly what would work best, and developed it out into a solid, powerful and engaging wrapped design guaranteed to stand out on the shelf no matter which angle you found it at.
