Strictly a Cooking Tutorial was a channel that mixes humour into their cooking tutorial videos, adding an entertaining and interesting approach in contrast to standard videos in the cooking market. Through That Type Guy Studio, they aimed to develop a small startup-merch line dropping soon after the completion of the project.

I was therefore tasked to illustrate "Strictly a Cooking Tutorial” in a playful hand-lettering style. The objective was to create a simple single-colour front print that could be used on a variety of sizes and product options.